Stepping into a bigger role
New VP, C-suite or CEO seat? The first 100 days set your credibility for years. We build your plan, your stakeholder map and your leadership voice before the pressure peaks.
Talk about your transition →
Confidential executive coaching for women leaders
You earned the seat. Now lead from it with clarity and conviction.
I work 1:1 with senior women leaders stepping into bigger roles, bigger rooms and higher stakes, so they can decide with confidence, be heard in the boardroom, and lead without burning out.
Free 30-minute call · No obligation · Fully confidential
Amara Vale
- ICF Professional Certified Coach (PCC)
- 0+ years in senior executive roles
- 0+ hours coaching leaders
- C-suite, board and founder clients
Trusted across industries
Listed Manufacturing
Healthcare Services
Technology Scale-ups
Financial Services
Professional Services
Consumer & Retail
Energy & Infrastructure
Sound familiar?
The higher you climb, the fewer people you can think out loud with.
You are capable, respected and relied on. And privately, you are carrying more than anyone sees.
“I'm the one everyone turns to, and I have no one to turn to.”
“I was promoted for being brilliant at the work, not for leading people.”
“I'm walking into the boardroom and I want to be heard, not tolerated.”
“I'm exhausted, and I can't afford to show it.”
Around half of CEOs report feeling lonely in the role, and 61% of them say it hurts their performance (HBR / RHR International). Leadership at the top is a place few people can go with you. That is exactly where coaching earns its place.
Who I coach
Three moments when the right thinking partner changes everything
Commanding the room
Board readiness, executive presence and influence without over-explaining or shrinking. You'll learn to hold your position, shape the decision and be remembered for it.
Talk about your presence →Leading at pace, sustainably
High performance shouldn't cost you your health or your judgment. We redesign how you lead, delegate and recover so the results stay and the burnout goes.
Talk about your load →A closer look at every service and the full programme: visit Services →
How it works
A structured process. Real-world results.
No vague pep talks. Every engagement is built on clear goals, honest feedback and practice inside your actual job.
Chemistry call
A free, confidential 30 minutes. You tell me what's at stake; I tell you honestly whether I can help.
Clarity & contract
We agree specific goals, success measures and confidentiality. If your company sponsors coaching, we align all three parties up front.
Diagnose & design
Leadership assessments and, where useful, a 360 with the colleagues who see you lead. Result: two or three sharp priorities.
Coach, practise, measure
Focused sessions, real-world experiments between them, and a mid-point and final review of what has changed.
What changes
Leaders leave with more than insight. They leave different.
Decisive
Faster, cleaner decisions with less second-guessing and less late-night rumination.
Heard
A stronger voice with the board, the CEO and the executive team.
Aligned
Teams that execute, because expectations and trust are explicit.
Sustainable
A way of leading that performs at pace without draining you.
Coaching outcomes vary by individual. Research such as the Manchester Review has reported average returns of several times the cost of coaching, though findings are largely self-reported. Coaching is not therapy or a substitute for clinical care.
About Amara
I've sat where you're sitting.
I spent two decades in senior leadership, including a seat on an executive committee, before I became a coach. I know what it is to be the only woman in the room, to inherit a team in crisis and to carry a decision no one else can share.
That's why I coach the way I do: direct, warm and rooted in your real situation. I'll challenge your assumptions, protect your confidences and keep you accountable to what you said mattered.
I don't believe in a template. I believe in a sharp question at the right moment, and the courage to act on the answer.
ICF PCCStakeholder-centered methodologyHogan & EQ-i certifiedSupervised practiceICF Code of Ethics
In their words
Trusted by leaders who don't hand out praise lightly
Promoted to CFO
“Within six months I had a clear plan for my first year and the confidence to present it to the board. The difference was how I showed up.”
Team engagement up
“She asked the questions no one around me would. My leadership team's trust in each other, and in me, has completely changed.”
Stepped back from burnout
“I stopped being the bottleneck. I still deliver at pace, but I'm no longer running on empty.”
Client names withheld by mutual agreement to protect confidentiality.
Working together
Choose the depth that fits the stakes
Investment is tailored to your role and goals. Every engagement begins with a free conversation.
Focused
The Catalyst
For a defined challenge: a big presentation, a difficult stakeholder, a decision.
- 3 months, 6 sessions
- Clear goal and success measure
- Between-session support
- Closing review
Investment shared on your call
Enquire
Most chosen
The Ascent
For leaders stepping into a bigger role or reshaping how they lead.
- 6 months, 12 sessions
- Leadership assessment and 360 feedback
- Stakeholder check-in at midpoint
- Unlimited voice-note support
- Boardroom and presence rehearsals
Investment shared on your call
Book a Conversation
By application
The Chair
A year-long partnership for CEOs and C-suite leaders with enterprise-level stakes.
- 12 months, 24 sessions
- Priority access between sessions
- Executive team and board alignment work
- Quarterly outcomes review
Limited places, by application
ApplySee what's included at every level: the full programme →
For organisations
Invest in the leaders you can't afford to lose
Sponsor coaching for high-potential women, newly promoted executives or leadership teams. I work with HR, the CEO and the leader through a three-way contract, so goals are clear and confidentiality is respected.
Discuss a programme- Succession and high-potential development
- New-executive onboarding and transitions
- Leadership team alignment
- Pre and post 360 measurement, reported to sponsors
- ICF-aligned ethics and confidentiality
Questions leaders ask
Straight answers
Is this therapy?
No. Coaching is forward-looking and practical, focused on your leadership and results. I'll tell you clearly if something would be better supported by a clinician.
Will my company see what I share?
No. What you say in sessions stays confidential, apart from legal obligations or risk of harm. If your employer sponsors coaching, we agree in advance what progress information is shared, and nothing beyond that.
How do I know it will work?
We set specific goals and measure change through feedback from the people around you. Results depend on your commitment, but the process is designed to make progress visible.
I'm very busy. How much time does it take?
Typically one session every two weeks, plus small experiments inside your normal working day. It is designed to fit real executive schedules.
Won't asking for a coach make me look like I'm struggling?
The opposite. Top performers in every field use coaches. Many of my clients are at the peak of their careers and want to stay sharp.
Are sessions virtual or in person?
Most are virtual for flexibility. In-person sessions are available in London for the Ascent and Chair programmes.
What does it cost?
Investment depends on the programme and your role. I share exact details after our first call, so you can decide with full information.
What if we don't click?
That's what the free conversation is for. If I'm not the right fit, I'll say so and, where I can, point you to someone who is.